Portfolio

Formula One Paddock Club

Mr Lyan Studio were invited to collaborate with DO&CO to execute drinks offerings and service in the most prized hospitality area on any F1 circuit, The Paddock Club. Working across The Paddock, from inside a garage pit-side, to the private suites of VVIPs, and primarily within the redesigned Global Partner Suite, catering to Formula 1’s global sponsor partners management and their corporate guests.

 

With locations spanning Europe, USA and Middle East, we undertook sourcing of equipment, ingredients and coordination of all staffing in each locale. Alongside that, we created bespoke cocktails for each race, tailoring the guest experience by featuring local flavours and ingredients with Lyan twists and flare to each drink, and as always, world class service no matter the location.

John Doe x Dutch Barn Orchard Vodka at Apricity Restaurant

Working with the John Doe agency, their client Dutch Barn Orchard Vodka, and award-winning sustainable restaurant Apricity, we designed and executed paired cocktails for an invite-only supper club to celebrate the sustainability credentials of Dutch Barn at Apricity’s beautiful venue in Mayfair. Dutch Barn Orchard Vodka are a carbon neutral, sustainably-minded vodka distilled in North Yorkshire and made primarily with British grown apples. To celebrate the flavours of the vodka, we created a suite of three bespoke serves to pair alongside a delicious custom menu created by chef Chantelle Nicholson and her team. With sustainability being one of the main guiding principles shared by all involved, this was a natural partnership.

Prada x American Express Centurion

As part of a curated experience in conjunction with American Express and Prada, we hosted a bespoke whisky tasting experience for Amex Centurion Card holders within Prada’s flagship London store on Sloane Street. Mr Lyan himself hosted the session, bringing together some of the rarest whiskies from the Diageo portfolio, including a 39 year old Singleton, and a bespoke welcome cocktail, all enjoyed alongside a private shopping experience.

Browns Fashion – No. 39 Pop Up Bar

In collaboration with Browns Fashion and Tom Dixon, we launched an exclusive pop-up bar within Brown’s iconic Brook St home. Taking up a residency for the length of December 2022 within their Immersive Room, we created a suite of drinks inspired by the iconic and influential women that shaped the past and present of Browns, making it what it is today. In addition to drinks creation, we also facilitated spirit brand partnerships and staffing for the duration, ensuring the best quality experience possible.

 

Fever PR x Sky TV – ‘Up Next’ Launch Event

To support Sky TV’s ‘Up Next’ new season launch event at the Theatre Royal Drury Lane, we were invited to create a suite of bespoke cocktails for guests to take home and drink alongside viewing the headline new shows, House of the Dragon, Never Mind the Buzzcocks, Gangs of London and Brassic. For which we created both alcoholic and non-alcoholic drinks inspired by the shows themselves, and then batched, bottled and labelled all drinks in house to be added to a custom gift box for all the launch events attendees to enjoy from the comfort of their sofas.

Prada

Mr Lyan Studio have partnered with Prada on a number of private client enrichment events, to provide their most valued customers with truly exclusive and unique experiences. With end-to-end planning and production, we have executed events where we have utilised our network of experts to give interactive introductions and insider knowledge into the worlds of fermentation, chocolate and tea, which then rolled into hands-on cocktail masterclasses using the very products guests had just learned about. Each event was rounded off with each guest leaving with a giftbox of cocktail making equipment and goodies allowing them to make more delicious drinks at home.

Masterclass

Invited to devise the mixology series by the iconic online learning platform MasterClass, Ryan teamed up with friend and award-winning bartender Lynette Marrero to create engaging episodes to explore the art of cocktail making and flavour pairing. Channelling the Lyan approach to occasion-based food & drink experiences and covering everything from classic cocktails and techniques, how to practically make great drinks for friends and the way to approach key ingredients through to modern techniques and how to fold cocktails into your everyday lives.

Johnnie Walker x Mr Lyan Studio

As a pioneer in the sustainability and education space, Mr Lyan Studio partnered with global drinks icon Johnnie Walker to explore the topic of sustainable practice in the hospitality world through a holistic lens. Looking at product innovation, consumer and trade experiences as well as practical tools that people can adopt to balance delicious serves that can have a positive impact on the planet. The partnership also explored ways to push education on the topic of conscientious consumption that is globally relevant, accessible and adaptable.

Kelly Wearstler

Working with global interior design icon and fellow MasterClass instructor Kelly Wearstler, we partnered remotely to highlight the creativity of ‘at home’ entertaining, and to explore creative insights. Inspired by Kelly’s L.A. home and favourite serves and flavours, we worked with her to select particular times of the day, married them to a chosen room in her home and created a drink and dressing that reflected and embodied that moment. Three rooms and recipes were explored with illustrative videos made from a live cocktail making session held by Kelly and Mr Lyan. A showcase to viewers on how to recreate them at home, including moodboards and recipe cards were later broadcast on IGTV. 

Tigermom Restaurant, Copenhagen

Mr Lyan Studio were approached by chef Lisa Lov (previously of restaurant Relae) to consult on the cocktail offering for her first solo restaurant, Tigermom, in Copenhagen. To align with the restaurant’s approach of using the best of organic Danish produce to create outstanding dishes, inspired by Lisa’s global travel and her Chinese and Cambodian heritage, we created a suite of playful and approachable cocktails using local produce and organic spirits. Collaborating with Lisa to utilise the experience and techniques of the chefs and herself, we devised a unique offering that provides seasonality and flavour exploration whilst fitting in with the casual tongue-in-cheek kitschy vibes of the restaurant, all while facilitating efficiency and consistency through processes employed.

Gentle Monster

Working with forward-thinking eyewear designer Gentle Monster for the launch of the Korean brand’s European flagship store, Mr Lyan Studio created a bespoke coaster and drinks selection to fold together sustainability, design and striking visuals. With the store’s approach to ‘other-worldly’ elements, both the ingredients and the aesthetics of the drinks stepped away from standard fare, whilst catering to the needs of a busy crowd.

Seedlip NoLo

Invited by Seedlip to work with them at one of their NoLo events at Soho House, as part of their global campaign, we created two bespoke recipes that were served on the night by our creative lead Mark Low. Recipes had either no, or low, alcohol content.

Napapijri – ‘Infinity’ Jacket Launch

Italian fashion brand Napapijri created the world’s first fully recyclable jacket and they invited Mr Lyan Studio to create bespoke cocktails that reflected this ethos and our own sustainable approach.

Named ‘Infinity’ and made from a single material of nylon that can be broken down and remade as new multiple times, guests to the global launch were offered our cocktails made from seasonal ingredients, inlacing parts of the plants typically thrown away.

The Fount bar at Selfridges, London

A partnership bar, formed with Selfridge’s in 2016 that brought Mr Lyan serves into the retail world. Nestled on the ground floor amongst the new accessories hall, it offered an intimate horseshoe bar of 14 spaces, serving cocktails, boozeless drinks and Champagne, accompanied by a selection of bar snacks.

Operated and run by Selfridge’s, Mr Lyan Studio developed the creative input, leading a bi-annual menu change of alcoholic and boozeless creations, team training and one-off event creative support.

‘Superfly’ collaboration with Firefly

A collaboration with premium juice maker Firefly to create a new booze-free serve that helps create the feeling of a mature, cocktail-style experience within a bar.  With a shared love of botanicals, ingredients were chosen to encourage sociability, focus and energy, including green coffee, wormwood, aronia and grapefruit.

The end result is a complex and balanced drink with an adult profile – something not usually associated with traditional soft drink options.

Audrey Louise Reynolds x Jigsaw

As part of the Creators Project, an endeavour to marry fashion with art, English clothes retailer Jigsaw created a capsule collection with New York artist Audrey Louise Reynolds. Utilising the natural colours of plants and fruit, she created a printing technique to decorate her fabrics, with Mr Lyan Studio invited to compliment the launch with botanical cocktails.

Mastercard “Priceless” Lyaness NYC

Invited by Mastercard as part of their “Priceless” activations of 2019, Lyaness NYC joined a roster of names from the food and drink world to create a temporary world in downtown New York. Executed on the ground with Spring Studios, the whole bar was recreated with exacting details to ensure those in the US could experience Lyaness bar as if they were in London. Local tweaks were made to the offering, and staff recruited locally, to create a successful transatlantic activation which returned two more times during 2019.

Lyan Cellars – Wine Not Wine Pop-Up

A pop-up created in Lantana restaurant in Shoreditch, London, to celebrate the final part of the White Lyan attempt to control and push creativity whilst reducing waste. The Mr Lyan team created ‘wine’ not using grapes, but ingredients that mimic the flavour profiles of wine – creating a ‘red’, ‘white’ and ‘rose’ – whilst drastically reducing waste. Ingredients were put through a proprietary fermentation process that created a finished bottled product akin to wine. Each day the ‘wine’ was served alongside food pairing dishes from pioneering Zero-Waste chef Douglas McMaster of Silo.